Trump Media and Technology Group, the company that owns Truth Social, is launching a paid service to give Wall Street firms high-speed access to its most influential posts. From 1 August, instant updates will be delivered from "the highest-ranking" accounts, with US President Donald Trump currently the platform's most-followed user.
“Markets already move on Truth Social posts.” — Kevin McGurn, Trump Media interim chief
The company hopes the service will create a steady new revenue stream for a firm that is currently loss-making. It is likely aimed at financial traders who want to see market-moving news fast, since Trump's social media posts often cause sudden swings in global markets, especially when he writes about trade and tariffs. For firms, a delay of even seconds can be costly.
Until now, banks and traders had to monitor the app manually. The new system, named Truth API, will send posts directly to paying clients in "milliseconds." The company, which launched its app in 2022, said some firms have been copying its data for months without permission, and interim boss Kevin McGurn warned that Trump Media will soon block those methods, forcing them to buy the official feed.
Trump could benefit substantially from the move. Because his family remains the majority shareholder, the president stands to profit directly from selling expedited access to his own public statements. The BBC asked Trump Media whether the president's posts would be included in the paid feed; the White House declined to comment.
While other social networks already sell data, the arrangement highlights the unusual overlap between Trump's private businesses and his public role. Investment expert Mark Spiegel of Stanphyl Capital Management said it would be "unprecedented" if the feature included the president's posts, and that firms trading off headlines would be "at a disadvantage" if they declined to pay for quick access, risking missed posts that could move markets.
Legal scholars note that no existing statute squarely addresses the situation. Insider-trading law covers material non-public information, but a presidential post is public the instant it appears; the feed sells only speed. Ethics rules governing presidential finances, meanwhile, were drafted for blind trusts and passive holdings, not an operating media company whose core product is the officeholder's own voice. Congressional Democrats have requested a Government Accountability Office review, though any binding response would require legislation unlikely to advance before the feed goes live.
The feed launches on 1 August; the first market-moving post it delivers will test how regulators feel about a president selling speed on his own words.
Selling millisecond access to a president's statements creates an incentive structure nobody has priced: the feed becomes more valuable the more market-moving the posts are, and the poster profits from the volatility he generates. That is not a data-licensing question, it is a market-integrity question, and it lands in a regulatory gap because disclosure rules were written for filings, not feeds.
